Ron Dawson's social media strategy framewok looks interesting.
"The Framework begins with LEARN, follows two streams of ENGAGEMENT and STRATEGY DEVELOPMENT, and comes together in the ongoing imperative to DEVELOP CAPABILITIES.
The five key points for each element are also written below.
Use social media yourself
Study relevant case studies
Educate senior executives
Hear from practitioners
Explore the latest trends"
It's not the 10 Commandments, but not a bad set of guidelines.